Gambling.com Group Ready for Launch of Online Sports Betting in Kentucky With BetKentucky.com The Group launched BetKentucky.com in April 2022 ahead of the legal online sports betting market in Kentucky going live to assist sports wagerers discover relied on, detailed and updated information on sports betting and legislative updates in the Bluegrass State. With 7 authorized online sportsbook operators offered on the first day - and another expected at a later date - access to comparison websites like BetKentucky.com makes it possible for customers to read professional reviews of all legal sportsbooks in the state to assist them choose their finest alternative. Through its portfolio of educational websites, Gambling.com Group helps operators obtain players, minimizing their reliance on more invasive types of advertising. In addition to BetKentucky.com, the Group is ready to help certified online gambling operators in Kentucky with its nationwide and worldwide sites, consisting of Gambling.com, Bookies.com, RotoWire.com, BonusFinder.com and USAToday.com, through its media partnership with Gannett Co. Inc., as well as with the Lexington Herald-Leader (at Kentucky.com) through its media collaboration with The McClatchy Company and the Louisville Courier Journal (at Courier-Journal. com) through its media partnership with Gannett. Kentucky - with a population of over three million adults - introduced retail sports betting in the state on September 7, with Governor Andy Beshear announcing brick-and-mortar sportsbooks posted a handle of over $4.5 million after the first 2 weekends. BetKentucky.com in late July commissioned a study, reporting that 42% of Kentucky adults state they are "highly likely" or "most likely" to bet on sports once it is legislated. Kentucky has a strong college sporting history with college teams at the University of Kentucky, University of Louisville and others getting undistracted attention from fans throughout the state.