Dallas Cowboys Co-Owner Wants Legal Sports Betting in Texas A prominent Lone Star State figure says offshore sports betting is harming Texas youth, a major reason to legalize and regulate gaming in the massive U.S. market. Dallas Cowboys co-owner and chief brand officer Charlotte Jones told CBS News during a recent interview that she supports bringing online sports betting to Texas to remove threatening "bad actors." Jones said Texans "don’t understand that there’s a risk" and that regulation is necessary to protect the state’s citizens. "There are actually (offshore sports betting) apps that are targeting our kids, our college kids," Jones said. "They’re targeting our high school kids and they’re going direct to them in this black market and allowing them to participate in this gambling where they don’t have to prove their age and they don’t have to verify anything. Then they find themselves in a trap they can’t get out of. "We really want to make that legal and put the restrictions around that so our kids can become safe." Other benefits Jones also sees sports betting as a way to help communities prosper. The daughter of famous Cowboys owner Jerry Jones said Pennsylvania hauled in $640 million of tax revenue over five years. "With that money, they’ve been able to infuse that back into the community," Jones said. "Just think if we had that money here in Texas, think about what that could mean for so many things for us that are important to Texans." And then there’s the Cowboys. Jones helps run the most lucrative sports franchise in the world, valued by Forbes at $9 billion. One of the reasons the NFL team has grown to that degree is its marketability. With 38 U.S. states operating legalized sports betting, adding Texas to the list grows interest and branding for the Cowboys.