Gary Neville, Lewis Hamilton & Chelsea Shine Light on Confusing Business Of Betting Ads Advertising continues to be an increasingly complicated discipline for British bookmakers, with 3 operators consisting of Sky Bet receiving reprimands from the Advertising Standards Authority (ASA) this morning. The three judgments come simply a week after the ASA upgraded its guidance on how gaming firms can prevent unintentionally targeting under-18s - updating the profile of which personalities can be conceited to have a strong attract this group. How down with the kids is Gary Neville? Of the three cases, the most notable is that of Sky Bet. The FlutterEntertainment-owned brand is among the leading pet dogs in UK online wagering, potentially even the marketplace leader according to some evaluations. The ASA has purchased the company to pull the online advertisement featuring Gary Neville, previous Manchester United footballer and a popular expert. The ASA has likewise told Sky Bet not to release any ads with a 'strong appeal' to under-18s in the future. The 2023 ad in question was a marketing tweet from Sky Bet featuring an ingrained video from The Overlap, a routine video series starring Neville. The Sky Bet logo was included intermittently in the video, and at the end a motto checked out 'Given you by Sky Bet'. Gary Neville throughout a 2009 Champions League game betting Manchester United - Credit: photoyh/ Shutterstock This pleads the question - how much appeal does Gary Neville need to under-18s? The 50-year old previous right-back hasn't played professionally considering that 2011 and is now more understood for his TV profession, working for Sky Sports and including in a documentary about his ownership of Salford City FC. Also, the ASA's ruling appears to fly in the face of previous judgments, something which Sky Bet cited in assistance of its ad.